We’ve previously posted about how to use Twitter, Facebook and Google + efficiently as well as sharing general social media advice. While you might have learned how to use these platforms and market yourself, it’s also helpful to know general etiquette. If you don’t watch your manners, you could embarrass yourself on a global scale like many other companies have done before. By learning a little about good conduct, your account will be viewed as likable and informative rather than intrusive or boring. Here are our 10 great tips for social media etiquette.
Every Tweet or post is a representation of you and your brand. You can have fun and show your human side, but also remember you’ll be judged on everything inappropriate you say online.
There’s nothing worse than following someone’s profile and immediately receiving an impersonal direct message asking you to look at their website or buy one of their products. By sending unsolicited messages, you’re immediately creating a negative perception. Take the time to foster relationships then politely ask someone to have a look at your content instead of trying to force it on them.
Whether someone mentions you in a Tweet or makes a comment under your blog, you should always make an effort to connect with as many people as you can. Social media is all about joining in on the conversation and creating lasting relationships, so you’re missing out if you don’t make the effort.
This one is pretty simple. If you’re using or sharing content, look out for any copyright regulations and always credit the person who created it.
Use social media to address any issues with your brand. By working in the public eye, you can show everyone how you respond to feedback and treat your clients. Practice excellent customer service and you’ll create a reputation for yourself.
This also relates to practicing great online customer service, don’t just retweet or respond to praise. You should tackle negative comments and show how interested you are in improving your service or product. Thank the person for their feedback and ask them to send you a private message so you don’t air out the entire issue publicly. The Twitter account for Shaw Communications is a great example. Also remember to never get in an argument; always remain professional in the public eye.
This may seem like strange advice, but it’s common practice online. Many competitors even interact, however if you don’t feel comfortable with that you should still follow them. This will allow you to see what they are doing and learn from their techniques. Obviously, don’t do anything silly like openly attacking them but feel free to watch from a distance.
No one wants to follow or like someone who only posts about selling their product and never engages with other users. They look like a spam account and their audience will be severely limited.
If you want to make the most out of social media and get everyone’s attention, be interesting and engaging! Read our previous article here for some ideas.
You should be posting at least once a day to stay relevant online. There are plenty of people vying for attention, so if you don’t want to get lost in the conversation keep yourself constantly at the forefront in your follower’s minds. Also make sure to answer customer feedback quickly so people know that you take it seriously.
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